PURPOSE

WHAT IS I AM UNBREAKABLE?

I AM UNBREAKABLE is an inspirational tour and social media campaign that exists to raise awareness around depression and anxiety with young people throughout New Zealand.

It exists to build strength, resilience and to inspire hope, empowering young people to discover their identity and purpose. We hope to encourage young people, their whānau and communities to reach out for help.

It aims to give young people the tools that they need to cope with or overcome depression and anxiety, as well as educate those closest to them, their whānau and friends on how to help. We hope to remove some of the barriers that limit young people experiencing these issues to reach out for help.

The 30-minute high school show is high energy and dynamic, equipping young people with the practical tools that they need to cope with or overcome significant issues like depression and anxiety. We utilise one of the most powerful languages in the world, hip hop, to engage young people in an effective way that resonates with them.

Positive messages are communicated through multi-media, real time social media engagement, New Zealand’s top artists, talk show text in panel and World hip hop champions – IDentity Dance Company.

Key campaign messages include:

• It’s ok not to be ok
• You are not alone
• There is always HOPE
• Reach out for help by telling your friends and whānau, talk to your high school counsellor, free text 5626 or call 1737, visit thelowdown.co.nz
• There is no shame in asking for help
• For friends and family the key messages will be that it’s good to support a friend or family member going through depression and anxiety. Let your loved ones know that you are there for them.

In each region after high schools have been visited with a 30-minute show they can invite friends and families to visit the free community showcase at night in their region.

 
 
 
 
 
 

I AM UNBREAKABLE TV

TEAM

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