IDENTITY DANCE COMPANY IS ONE OF NEW ZEALAND’S LEADING DANCE COMPANIES, WITH A REPUTATION FOR WORLD QUALITY CREATIONS AND MIND ALTERING PERFORMANCES. THE UNIQUE FLAVOUR OF IDENTITY DANCE COMPANY HAS LED TO MULTIPLE MEDAL PLACINGS AT THE WORLD HIP-HOP CHAMPIONSHIPS.
This success has transcended to the New Zealand market opening up creative outlets for the company in the form of stage shows and corporate events.
Identity’s biggest asset is our creative team and loyal dancers. We have developed a hub for New Zealand’s most talented hip hop and contemporary creatives, with projects spanning far beyond that of hip hop competitions. Our multi-talented members are involved throughout the arts community in Auckland and New Zealand and enjoy feeding off the culture of our driven nation.
Identity Dance Company has found its momentum in recent years becoming an established company with a recognisable flavour in the Hip Hop genre. The unique fusion created by incorporating the elements of Nu and Old school styles paired with the company’s signature use of ISO (isolation) undoubtedly produces dance pieces like no other. In 2013 the original Identity Dance Crew won the NZ championship and went on to win the silver medal in the adult section of the Hip Hop International finals against 78 crews from 48 countries missing gold by a mere .02 of a point.
In 2014 they again won the NZ title and again returned to the world finals –this time taking the IDCO megacrew of 30 dancers and again returned with a silver medal in their first appearance in this division. This success continued in the years to follow, paralleling with the growth of the company. This development saw the creation of many crews; Shique, Swagganauts, Masque and THE BRADAS dance crew. THE BRADAS are the first ever back to back Adult World Champions, bringing back gold for the country with the support of multiple Identity crews each year.
The company today stands 80 dancers strong, with all four of our current crews, Masque, Swagganauts, YUNG ID and IDCO ready to take the world stage. IDENTITY Dance Company are active in the NZ dance scene not only in Hip Hop competition but also in paving the way for hip hop artists to be seen as theatre performers. A number of the company members make up the core cast of the very successful Out Of The Box theatre production which is a feature each year of TEMPO – Auckland Festival of Dance.
A number of the company members are also multi-skilled in other dance genres and music making them in high demand as corporate and community entertainers. The company has an ongoing commitment also to use their influence and success to inspire young people to also reach for their goals and work tirelessly in the community with youth through the I AM UNBREAKABLE campaign and in their community classes. IDENTITY are an inspiration to a host of young people that they mentor and train and their aspiration is to leave a legacy that will endure long past their final bow.